E-Trade has long been one of the most popular online brokers, largely because of its easy-to-navigate online experience on both its website and mobile app. The company offers a tiered commission structure that favors frequent traders but can add up to high costs for casual investors.
E-Trade is best for:
E-Trade’s biggest drawback is its commissions. But the company excels in innovative trading technology, and frequent traders will benefit from the company’s tiered pricing and E-Trade Pro platform access. E-Trade also appeals to retirement savers, who will be helped toward their goals by the company’s wealth of retirement planning resources and large selection of commission-free ETFs and no-transaction fee mutual funds.
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