FinecoBank is a multi-channel (web, financial advisers, branches) direct bank, which focuses almost exclusively on the retail customer segment. In addition to pursuing the consolidation of its leadership position at domestic and European level in the trading segment, FinecoBank is the UniCredit group’s Asset Gathering bank, with over 2,300 personal financial advisers dedicated to customers who prefer to deal with professionals, focused on providing advice and asset management.
In 2012, FinecoBank continued to be the leading broker In Italy1 , with a total of 22.5 million transactions, as well as the leading European broker in terms of the number of orders executed and the range of the products offered in a single account.
FinecoBank holds 2nd place in the Assoreti ranking for net deposits, with a market share of 15.84%.
In terms of customer satisfaction, an excellent level of consensus was again recorded (97%)2 , with a positive perception of the quality and completeness of the products and services provided, the versatility of internet banking and relations with the Bank.
In 2012 approximately 74,000 new bank accounts were opened, confirming the market’s interest in the products and services offered by Fineco.
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